Should You Be Friends With Your Employees?
The title of the article is somewhat of a loaded question because it implies that there is a controlled choice in the matter. If an employee and manager are friends prior to hiring, that situation …
Updated Facebook Features Can Help Your Small Business
Facebook is the central marketing tool for many companies, and even if it isn’t exactly central at yours, it should be incredibly important as a customer relation tool. The platform has added a couple of …
Why Being Transparent As a Business Matters
It’s true; you’ve probably heard the word “transparent” used more as a buzzword than an actual concept behind running a business. This can make it difficult to figure out just exactly what it means and …
4 Ways to Work Smarter, Not Just Harder
While working hard will bring results over time, it’s a misconception that the more successful someone is, the more they work. If you work like a draft horse, you’ll wear out just as fast as …
Invoice Payment Terms to Consider for Your Business
If you are a large business, you can afford 30 and 60 day net in most cases. It doesn’t affect your everyday overall picture. However, most small businesses are on a much tighter timeline, and …
Rethinking Your Emails to Customers
It’s true that social media and mobile marketing campaigns are, in fact, gaining tons of traction. However, email marketing is not only still relevant—it’s still effective and a popular channel to get the word out. …
New Apps Reduce Typing Frustration On Mobile Platforms
We’ve all been there. We fire off a text to someone before we realize we have either mistyped a word, or the built-in autocorrect features have decided we meant to say something entirely different without …
Rebranding Your Business: More Than Just a Name Change
Hundreds of companies have rebranded successfully, and thousands more have not. However, a proper rebranding can make all the difference for a company. In some cases, it can mean more profit, or even company survival. …
Listen Your Way to A Successful Business
How well do you actually listen to your customers? It’s not enough in this day and age to make a decent product, pay for some advertising to attract eyeballs and ship the product out the …
The Importance of a Strong Employee Handbook
Though many of us take the employee handbook for granted, a well-written and up-to-date handbook is a great tool for both a company and its employees and should be properly maintained and referred to on …
